FROM THE EDITOR'S DESK
It's the Experience That Counts
When you partner with merchandise suppliers to create a unique shopping experience for event attendees, you’re sure to make an impression. Here’s a look at how event marketing got its start, along with how it continues to grow and change.
The Most Motivating Housewares & Home Goods
Housewares continue to hold a top spot in incentive programs of all kinds. Learn more about the latest trends in this popular segment, from apps and connectivity to healthy eating, creative coffeemaking and more.
Creating Effective Sales Incentive Programs
No one denies the power of a well-planned sales incentive program for driving business to higher levels of success. We talked to experts about the best approaches, using technology and teamwork, to create sales incentives that work.
Ongoing Communication Key to Incentive Program Success
Want to be sure everyone’s on board with your incentive program and stays there? Communication is the key. Here, we examine some smart strategies for communicating your program, from before you begin to after you finish.
While wellness programs have been top-of-mind for HR professionals, and incentives can help boost participation and results, the fact is that many employers have yet to get on board.
Cruising the Caribbean a Rewarding Experience
Celebrity Cruises has reintroduced its four- and five-night Caribbean sailings. Here, we take a look at some of the unique offerings available for incentive winners and meeting goers as well as planners.
Staying Ahead With Event Merchandise
The event merchandise market continues to evolve, with experts continually coming up with new ways of offering up a unique experience to your top performers and participants.
Recognition is a crucial part of doing business nowadays, but it requires proper planning and attention. Half-hearted efforts will be transparent to program participants. Here’s some advice on doing it right..