FROM THE EDITOR'S DESK
State of the Incentive Industry, 2015
The incentive industry is still big business, and here we look at some of the trends driving business forward, including recent research from IMRA, the IMA and the Incentive Research Foundation.
Improving Economy Drives Merchandise Trends Toward Aspirational Products
In this story, incentive marketing experts offer their feedback on the latest trends in merchandise incentive program, including popular types of merchandise, event fittings and more.
Recreation & Sporting Goods to Fill Their Free Time
Life just seems to get busier and busier, and when you have a moment, it's great to engage in a little fun, sport or recreation. Here are some of the latest trends in rec and sporting goods to motivate your audience to fill up their free time.
How Incentives Can Increase Your Bottom Line & Decrease Bulging Waistlines
Healthy employees are more engaged and more effective, but there's an uphill battle in this country to improve everyone's health and fitness. Here's how wellness programs—and the incentives that support them—can help.
Engaging Millennials Requires New Approaches to Recognition
With college graduations past and a new school year beginning, another wave of young professionals is entering the workforce. Soon enough, millennials will be dominant, and understanding how to engage this cohort is crucial.
Brand inconsistencies can be a huge detriment to your organization. Creating a unified brand experience requires close attention to everyone's perceptions and actions, employees and customers alike.
Get a Jump on Holiday Gifting Plans
It might still be hot outside, but it's never too early to start planning your holiday gifting programs.