NOVEMBER/DECEMBER 2013
FEATURES
Trends in Luggage & Travel Goods
Airlines are still driving consumers toward luggage that is more and more lightweight, but there are other trends in this space as well, from pops of color to innovative materials. Find out what's hot now as you consider adding travel goods to your incentive merchandise lineup.
Businesses Turn to Association for Ways to Motivate, Retain Employees
The Incentive Marketing Association (IMA) continues to provide leadership to the industry—with education and certification for professionals, as well as support for research into industry trends.
Using Incentives to Reverse Disengagement
When sales teams are not performing up to expectations, there are many tools you can use to reverse the trend. Incentives and rewards are just one option to solve problems with engagement.
GUEST COLUMNS
Business gifts are most effective when you work with an incentive partner who knows the ins and outs of such important programs. When you get it right, business gifts are a great tool for building relationships.
If you want your reward or gift to be truly effective, you should consider providing recipients with a choice in the matter. Event fittings are an excellent way to let them choose the perfect, and perfectly fitted, item.